We are currently working on a data quality project which will involve a questionnaire covering the following 7 key focus areas:-
Your BtoB Databases
Marketing Value
Online Data Usage
Business Classification
Data Processes
Data Sources
Tools and techniques
So far we have about 30 companys agreeing to take part
If you are interested in data quality and you work in an organisation that is involved with BtoB marketing please get in touch. http://www.tankgroup.com/loginb2b.asp
Regards
Pete Motley
